Heartflood, the organisation assisting the Bradford BID Development Group, is delighted to announce the clearance of a problem Bradford city centre alleyway on Thursday 20 July.

The alleyway, off Sunbridge Road in the heart of the city centre is currently unadopted, meaning that it does not fall within the standard street cleansing regime and had been subject to significant fly tipping.  Given that this is not the responsibility of the Council, this is a direct example of how a BID could provide additional services to improve the cleanliness of the city centre.

Sunbridge Road alleyway before cleanup

Sunbridge Road alleyway before cleanup

The clearance was commissioned as part of Heartflood’s appointment to support the possible creation of a Business Improvement District (BID) in the city centre, and was timed to coincide with the launch of a major consultation with local businesses on the proposals.

The launch event took place at the Midland Hotel with a number of key stakeholders and businesses and explained the consultation process, which will see all city centre businesses being invited to take part in a survey to assess their appetite for the introduction of a plan of major projects aimed at improving business performance in Bradford.

Sunbridge Road alleyway after cleanup.

Sunbridge Road alleyway after cleanup.

Chris Gregory of Heartflood, said, “When we were carrying out our research for the BID project we noticed an alleyway which was crying out for a makeover and part of our proposal was that we would clear the area at our cost to demonstrate our commitment to city centre improvements.”

Ian Ward, General Manager of The Broadway and Chair of the Bradford BID Development Group, said, “The Bradford BID is fully committed to finding new and innovative ways for businesses in the city to flourish.  Through the clearance of this alleyway which was otherwise neglected and a blight on the city centre, we’ve shown just one example of the work we can do together to improve the city centre.”

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